Dublin-Based Production Company Pull The Trigger Relaunches as Bodacious

The Dublin-based production company, formerly known as Pull The Trigger, has undergone a transformation and relaunched as Bodacious. This change, led by founder and Executive Producer Max Brady, marks a shift towards a name that better reflects the company’s bold and audacious approach to production.

Why the Change to Bodacious?

The name Bodacious was chosen for its combination of boldness, audacity, and brazen spirit. It aligns perfectly with the company’s ethos of never shying away from any production challenge, and it aims to bring outstanding and remarkable results to every project.

Moving Away from the Past

The decision to move away from the name Pull The Trigger comes at a time when the association with themes of guns and warfare feels increasingly out of place. As global conflicts bring devastating consequences, the rebranding reflects a desire to focus on a more positive and empowering identity—one that encourages creativity, resilience, and pride in the craft of production.

A Feminist Approach to Production

Bodacious also represents a commitment to feminist values, which are central to Max Brady’s leadership. The new name highlights a focus on equality and equity within the industry, ensuring that every individual involved in the production process is valued and respected.

Same Expertise, New Identity

Despite the name change, Bodacious continues to operate with the same level of expertise and professionalism that has always defined Max Brady’s leadership. Based in Dublin, the company remains dedicated to delivering excellent production solutions, maintaining calm under pressure, and ensuring that every project is an enjoyable experience for all involved.

In essence, Bodacious represents a new name but the same trusted hand at the helm.

Learn more about Bodacious