Spotlight on Planète Rouge: Crafting Innovation in Virtual Production

At GPN, we love highlighting the remarkable projects that showcase the power of collaboration and cutting-edge technology. One such project is the recent commercial for Quick’s TP Burger, featuring basketball legend Tony Parker. This production brought together Raise Up Films and La Planète Rouge, one of our network's premier virtual studio partners, to deliver a visually stunning and technically sophisticated piece of advertising magic.

Why Planète Rouge Was the Perfect Fit

Located in Marseille, Planète Rouge is a state-of-the-art virtual studio specialized in 2D and 3D  Realtime rendering environments . Raise Up Films chose this venue for its unparalleled ability to handle high-concept visuals efficiently. The partnership allowed the production to leverage advanced virtual studio technology while maintaining creative flexibility. It’s no surprise the collaboration went so smoothly— La Planète Rouge’s facilities are a dream for ambitious filmmakers.

Meeting the Challenge of Tight Timelines

The production timeline for this commercial was ambitious: Raise Up Films had just four days to create five distinct sets, a feat requiring ingenuity and technical prowess. With La Planète Rouge's advanced infrastructure and expertise, the team turned to artificial intelligence (AI) to accelerate the asset creation process. AI generated highly detailed and precise visuals in just one day, with modifications completed the next. This integration of AI and virtual production showcases how technology is reshaping workflows and elevating creative possibilities.

A Playground for Creativity

For Raise Up Films, working within La Planète Rouge’s virtual studio wasn’t just about meeting deadlines—it was about unlocking creative freedom. Free from the constraints of on-location shooting, the lighting team experimented with a variety of setups, while the studio's techno crane enabled smooth and dynamic shots. The result was a seamless production experience where innovation took center stage.

The Future of Virtual Production

This project highlights the synergy between La Planète Rouge’s cutting-edge facilities and Raise Up Films creative vision. It’s a perfect example of how virtual production is transforming the advertising world by enabling bold, efficient, and visually compelling storytelling.

We’re proud to have La Planète Rouge in our network, empowering productions like this to reach new heights. As virtual studios continue to redefine the boundaries of filmmaking, we’re excited to see what the future holds for our talented partner.

Watch the final commercial here:

Read more about La Planète Rouge here